Local SEO Tactics: Driving Foot Traffic

If you’ve heard of Local SEO (Search Engine Optimization) you probably know that it’s pretty crucial to getting noticed within your city or area. But what exactly is local SEO? It’s the process of putting your name out there on search engines like Google with keywords and strategies that target local customers. So, how do you get started?

There are several steps to take when working on your Local SEO. The first step is to claim your Google My Business (GMB) listing. This listing shows up on Google and has a tendency to even hit the number one search position despite your SEO ranking! It essentially acts as a digital business card and provides information to customers like your address, phone number, business hours, and customer reviews. Keep up with your Google My Business account as it’s a huge player in the Local SEO space. Verify and update your listing regularly to keep your information accurate!

After you’ve set up your Google My Business listing, focus on optimizing your website with location-specific keywords. Use phrases that reflect your business and its services along with the name of your city or neighborhood. For example, if you run a financial advising firm in downtown San Francisco, include keywords like "financial advisor San Francisco" or "best advisor near Union Square." These phrases help search engines associate your business with local searches.

Next, list your business in online directories relevant to your industry and location to boost your local SEO. Websites like Yelp, Yellow Pages, and TripAdvisor are popular platforms where potential customers search for local businesses like yours. Like with your GMB listing, always ensure your business information is consistent across all directories, as search engines value accuracy and consistency.

Customer reviews play a huge role in local SEO. Don’t be afraid to ask satisfied customers to leave positive reviews on platforms like Google, Yelp, and Facebook! Once you receive reviews, make sure to give them a thoughtful response, whether positive or negative reviews, to demonstrate your commitment to customer satisfaction and enhance your online reputation.

While social media doesn’t sound directly related to local SEO, don't underestimate its power! Active engagement on platforms like Facebook, Instagram, and X can increase your online visibility. Post regular updates, promotions, and engaging content to not only attract local followers but also signal to search engines that your business is active and relevant!

In a nutshell, Local SEO boosts your local visibility. Claim your Google My Business listing, sprinkle location-specific keywords on your website, list your business in directories, gather 5-star reviews, and stay active on social media. These steps will help your business shine in your community!