The Ultimate Guide to Blogging for Financial Advisors

If you're a financial advisor looking to connect with your audience and grow your business, creating a blog is essential. It serves as a platform to share valuable insights, tips, and updates about financial topics that matter to your clients.

Not only that, but it’s also a fundamental aspect of your SEO which drives organic traffic to your website without paid ad spend!

Why Should Financial Advisors Start a Blog?

Blogging is a secret weapon for advisors as it can pack a punch on your SEO game, you can fire off valuable information to clients, and ultimately hit home on prospects interested in your services!

Consistently posting relevant content will keep your audience engaged and more likely to return for more. Plus, it gives you a platform to tackle common questions and concerns, boosting your clients' confidence in your firm.

How Blogging Increases SEO

Keeping your financial advisor blog fresh and updated is the key to catching the attention of search engines. There are a ton of ways to boost your blog's SEO thereby increasing your website’s domain authority. We’ll address just a few—like using keywords, internal linking and back-linking, establishing E-EAT, and tagging.

SEO Optimizing with Keywords

Start by sprinkling in relevant keywords your clients and prospects are searching for into your blog posts. Find those relevant keywords by using tools like SEMRush, AHRefs, Google Search Console, and Google Keyword Planner. 

This tweak can really ramp up your chances of being discovered in searches. Don’t shy away from long-form content either—aim for around 1,000 words per each blog. This gives you the space to dive deeper into the topics you’re writing about, making your blogs more informative and valuable, without rambling on and on. Search Engines, like Google, will favor you for the most credible, authoritative, and question-answering blogs you can create, so adding more content can fairly easily bump your website up the search rankings. 

Internal Linking and Back-linking for Financial Advisor Blogs

Linking to other relevant blogs or other links on your website (like your “about us” or “investment philosophy”), as well as linking to credible external sources, will have a huge play on your rankings in Search Engines. We call these internal links and back links (respectively). They build up your site’s authority and help search engines get a better grasp of your content's structure. Plus, you get the benefit of not just being a deadend—linking only to your own website. 

Establishing E-EAT

E-EAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This concept is essential for ensuring quality content and online credibility, and, it’s a big deal in Google’s eyes!

To enhance your E-EAT, always address the author of the blog, including a brief snippet of their bio. Linking to an author page with a more detailed description of their qualifications and experience establishes authority and credibility, which search engines, especially Google, favor.

By showcasing the author's background, you signal to readers and search engines that your content is reliable and well-informed, enhancing your site's overall SEO performance. For more details on this strategy, check out this blog on E-EAT principles.

Tagging

Use tags like “finance,” “taxes,” “retirement planning,” and “investments” to incorporate extra keywords into your blog. These tags not only enhance your SEO but also allow you to create linked pages where users can easily find more blogs on specific topics. This means that when readers click on a tag, they'll be directed to a dedicated page showcasing all your related content, making it easier for them to explore. This added functionality keeps your audience engaged and encourages them to dive deeper into subjects they care about, ultimately boosting your website’s authority and relevance in the eyes of search engines.

What to Write About

Choosing the right financial advisor blog topics can really transform your content strategy. Here are some ideas:

1. Personal Finance Tips: Offer practical advice on budgeting, saving, and investing. Use simple language and relatable examples to resonate with your readers.
2. Market Updates: Share your thoughts on current market trends and how they might affect your clients. This keeps your content timely and relevant.
3. Client Success Stories: Showcase testimonials and case studies that highlight your impact. Real-life stories build trust and demonstrate your expertise.
4. Retirement Planning: Discuss strategies for preparing for retirement and the importance of starting early. Use statistics to emphasize your points, making it relatable and urgent.
5. Tax Tips: Help your audience understand tax strategies and potential savings. This is especially relevant during tax season when people are actively seeking guidance.
6. Investment Insights: Break down different types of investments and their potential risks and rewards. Provide clarity on complex topics to empower your audience.
7. Financial News Commentary: Offer your perspective on recent financial news and how it impacts individual investors. This positions you as a thought leader in your industry.

These are just a starting point! For 100 ideas to write about as a financial advisor, click here! We also strongly recommend using SEO tools, as we referenced earlier in this blog, to help you write your content!

Best Practices for Financial Advisor Blogs

Ready to amp up your writing? Here are a few must-know blog tips for financial advisors.

• Be Authentic: Write in your voice. Share your experiences and insights to connect with your readers.
• Keep It Simple: Avoid jargon. Speak in a language your audience understands.
• Optimize for SEO: Use relevant keywords to improve your search visibility. A well-optimized blog can attract organic traffic and generate leads.
• Use Visuals: Incorporate images, infographics, and videos to complement your text. Visual content can increase engagement and understanding.
• Share Resources: Link to credible sources, tools, and calculators that provide added value to your readers. This enhances your authority and helps your audience.
• Content Structure: Break up your content into digestible sections. Use headings, bullet points, and visuals to keep readers engaged. Ensure your blog is skimmable and easy to navigate.

At Aryze Design, we’ll show you the ins and outs of effective blog writing and SEO strategies to elevate your content. Let’s work together to create a blog that attracts clients and builds trust in your brand!

Let’s work together!

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